And, because many of the songs have been around for decades, they have always been a part of our lives.”Īnd for the next month and a half, part of our radios. It can take you back to a simpler time in life, childhood. “It evokes an emotional connection with the listener. “There’s something about Christmas music that is nostalgic,” Kelley said. “That seems to happen in election years when people are divided, they seek common ground.” “We started getting questions in September, and we started seeing a lot more people using our iHeart Christmas channel on iHeartRadio,” he said. This year the format is especially welcome, Kelley said. RELATED: When did KEZ start playing Christmas music in 2017? “The classics are still the most popular, songs like ‘Have a Holly Jolly Christmas’ and ‘Jingle Bell Rock.’” “After playing Christmas music for 20 years for the Valley, we fine tune the formula each year, based on our listeners’ wants, and this year, it made sense to turn on KEZ Christmas music in time for the weekend,” said Paul Kelley, the program director for KEZ. KOOL-FM (94.5) made the switch on Friday, Nov. KESZ-FM is the second Valley station to go to the all-Christmas format. If you are caller 99 after the song plays, you win $2,500. What time? You’ll have to listen to find out.Īs soon as Andy Williams sings “It’s the Most Wonderful Time of the Year,” the switch is on - and so is a contest. KEZ 99.9 will go to an all-Christmas-music format on Friday, Nov. The holiday-music floodgates are opening.

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